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Oliver Buchannon
Brian Berridge

A comparative and toxicologic pathologist bending the slope of the “Diffusion of Innovation” curve.


January 2026 | Subtractive Trust

Jan 30, 2026

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7 min read

January 2026 | Subtractive Trust

The advantage is shifting from adding more steps to proving what can be removed by measuring predictivity and using AI inside clear guardrails.

It’s time for subtractive innovation in drug development

Jan 29, 2026

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10 min read

It’s time for subtractive innovation in drug development

A dog wagging the tail strategy

December 2025 | Biology, Loops, and Decision-Grade Trust

Dec 31, 2025

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6 min read

December 2025 | Biology, Loops, and Decision-Grade Trust

As tools accelerate, the differentiator is how we connect mechanistic understanding, real-world feedback, and warranted decisions that hold up under pressure

Better Forward Than Back

Dec 31, 2025

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15 min read

Better Forward Than Back

November 2025 | Rethinking Return

Nov 23, 2025

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7 min read

November 2025 | Rethinking Return

How we define “return” is shifting, from quarterly engagement and platform metrics to durable human outcomes and institutional learning

“The Business of Science”

Nov 23, 2025

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10 min read

“The Business of Science”

Character Flaws and ROIs

October 2025 | Predictivity as Currency

Oct 26, 2025

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5 min read

October 2025 | Predictivity as Currency

The value of translational science is shifting, from what we prove after the fact to what we can predict before it happens

Attrition: The existential threat

Oct 26, 2025

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13 min read

Attrition: The existential threat

Sustainable drug development at risk

This Week’s Ruminations: Patients First, AI Next, and the Messy Middle

Sep 21, 2025

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6 min read

This Week’s Ruminations: Patients First, AI Next, and the Messy Middle

Where patients meet platforms—and the hype meets reality.

The Tail is Wagging the Dog

Aug 30, 2025

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10 min read

The Tail is Wagging the Dog

Innovation without direction probably isn’t innovation

Innovation to Impact;
Ruminations & Ramblings

From idea to impact: candid reflections and sharp provocations on the real journey of innovation in drug development.